Internet users tend to have short attention spans. If you decide to use videos on your campaign website, keep them short and to the point. It’s better to break up long videos and group them together by topic. Uploading video content to a YouTube channel provides a place to store the files, another means for voters to find you online, and a way to create code that allows anyone to embed your videos into other web pages.

These days, video can be recorded on everything from cell phones to digital cameras to web cams and just about anything in between. Software to edit videos ranges from free to expensive. Even after you upload your videos, they can still be further edited. For example, YouTube allows for video annotations as a way to add interactive commentary. You can control what the annotations say and where they appear in the video. You can also add captions and subtitles post-upload.

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