Even with the rise of social media, a campaign website is still critical as both an online platform and as a place to reference in your political advertising. While a campaign website contains the core message and branding, people follow candidates and campaigns online through a variety of methods – from news feeds to Facebook and Twitter updates.

A website is only one component of a greater online campaign. You would not pin your candidacy on just having a website any more than you would pin your campaign on a single tri-fold flyer or a snazzy bumper sticker. In other words, you not only need a campaign website, but also a plan to develop and market it effectively.

In this module, we will go through the creation of a campaign website – from choosing a domain name to design considerations to building out the site. Learn the what’s possible, the potential pitfalls, and how to deal with it all.

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