‘If you build a website, they will come’ is still a common belief held by many new to the internet. However, the reality is that people won‘t come to your campaign website unless you promote it both online and offline.
As soon as your site goes live and tested thoroughly, promote and add your website link to your social media profiles and add the site to your bookmark accounts. These new links will trigger the search engines to discover and index your site. In time, pages from your site should start to appear for relevant keyword searches for the candidate’s name or related terms.
In this section, we’ll look at maintaining your web presence, building website traffic, online fundraising and recruiting volunteers.