In the world of online marketing, a squeeze page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headlines, bullets, teaser copy, deadlines, incentives and testimonials that are designed to influence the visitor to buy, subscribe or sign up for more information.

Landing pages work for businesses, and they can work for political marketing. Here are the basic components of a squeeze page:

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